Saturday, June 19, 2010

Tiger Woods: Handling the Media

Wherever Tiger Woods goes, he cannot escape the media. Woods has seen more media attention than any other athlete in the United States within the past year. It all started back in November of 2009 when Tiger injured himself as he crashed into a fire hydrant and a tree while backing out of his driveway. His wife smashed the window of the car with a golf club to get him out. There was no alcohol involved. Woods told police that his wife was only trying to help but not hurt him. The police had to investigate the situation. Woods tried to keep everything that happened to him a secret. Tiger left the world with many unanswered questions. After this accident, Woods’ life began to go downhill. The media exposed his personal life. Tiger knows the power the media can have when the media are confronted with important information. The media surrounded him every which way he went. The whole world found out about his love affair and his unfaithfulness to his wife, Elin. Woods’ secret was out, and the media humiliated him for who he really was. The top golfer in the world soon had huge regrets for his irresponsible and selfish behavior. Did the media go too far by invading someone’s privacy to get information?

Tiger Woods handled the situation responsibly and correctly. He stepped off the center stage. He decided to take a break from golf in order to get help and to make everything in his life right again with family, friends, fans, and the media. When Tiger stepped down, he did not know if he would ever return. He made a big mistake, and the media did not let him forget it. Tiger had an enormous challenge to overcome. He took his time to do whatever he could to clear up his lack of good judgment.

In 2010, Tiger Woods made a public appearance in front of close family members and friends. This was his first public statement in months in order to offer an apology to his wife, friends, and to the public. CNN released the fourteen minute long statement to the entire world. There were mixed opinions about Woods’ words. Most important, he got his life back on track and asked for forgiveness for what he had done. He is still married to his wife. Plus, he returned to professional golf in April at the Masters. Athletes always have to interact with the media. Tiger Woods stayed calm under pressure from media attacks. For his responsible progress, he can now focus on golf and family.

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